# Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

**Price:** 31.99 USD
**Availability:** in stock (20)
**SKU:** Z0035X590V
**Product ID:** 35
**URL:** https://demo.larionov.tech/books/computing-and-internet/managing-enterprise-content-a-unified-content-strategy-2nd-edition/

## Description

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

A unified content strategy:


Identifies customer requirements



Defines structured content models for responsive content



Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs



Identifies the tags (metadata) for retrieval and dynamic delivery



Determines how content should be managed throughout the entire content lifecycle



Defines the governance policies to manage the content from creation to retirement

## Categories

- [Computing & Internet](https://demo.larionov.tech/category-220.md)

## Buy this

Agents: call the `add_to_cart` tool on the MCP server at https://demo.larionov.tech/mcp with product_id 35.